The Kia Soul is the Korean company’s latest attempt at delivering a big package for a small price. The vehicle that made it’s U.S. debut at the L.A. Auto Show was spotted on the opposite coast driving towards Miami Beach, soaking up some that South Florida sunshine.
Kia’s television ads, that can be seen on the car’s website, promise to deliver an alternative from the ordinary everyday people mover. The problem most manufacturers face when attempting this is that they release a design that is so far out there that consumers are hesitant to be seen in one. That is not the case with the Soul. The vehicle is a box, but the way that the designers have been able to mix the squared shape with round edges and bulging curves makes for an attractive design.
The Soul will compete directly against Toyota’s Scion xB. Starting at around $13,000, the Kia’s low entry price should make it attractive purchase for both young and old car buyers. With the growing trend of small crossovers that offer similar cargo capacity to their larger counterparts while consuming less gasoline, combined with the vehicle’s styling should make the Kia Soul a hit.