Kia Soul takes viral advertising to new heights

There’s nothing like the power of viral marketing to create a buzz these days. It builds a sense of mystique, which if done correctly, leads to a following, which, in turn, builds excitement about the brand.

That’s probably what the bigwigs back in Korea were thinking about when they dreamed up this online ad for the all-new 2010 Kia Soul . The viral video involves a pack of Soul’s driving around a pier of some sort while creating a number of ‘moving stills’ making a number of very unique stop-frame action sequences.

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The video is catchy and very refreshing, a welcome respite from the traditional car commercials we’ve seen from other manufacturers. Then again, the restrictions imposed by TV commercials – and there are some strict guidelines companies have to adhere to – don’t necessarily work on the Internet, so it’s safe to say that on the Web, anything goes.

Kia has taken advantage of this with its “Kia Soul Rock” viral video. The video includes a number of car stunts and power slides that the Soul surprisingly does with relative ease. After the stunts, the Souls then enter in mass droves to create moving stills of a variety of images – including a dancing stick figure and a car rolling along the highway. It’s pretty creative and a lot of props has to go to the guys from Kia for taking a fun and refreshing concept and making it come to life, in more ways than one.

So check out the video and spread it around. After all, that is what viral ads are for and also what Kia intended all along.


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