Kia works on MX-5 competitor

During an interview at the Paris Auto Show, Kia design boss Peter Schreyer said that Kia is taking under consideration building a small sports car that will take on models like Mazda MX-5 . A production version might arrive in 2013 and it will be based on a shortened version of parent brand Hyundai’s Genesis rear-wheel drive architecture.

"I think it would be great, a car like that," Schreyer said. "I think the MX-5 has done a lot for Mazda . There are MX-5 enthusiast clubs and racing and it is an important part of Mazda." However, when asked about the progress made to the car, he said: "Don’t ask me so difficult questions."

As for the next generation Mazda MX-5 it will arrive on the market in 2012. Under the hood Mazda will place both a 1,2 and a 1,3 liter engine, but also a new rotary engine. Output will be in the 200 HP area. So expect the new Kia model to deliver the same output.

Source: Drive

1 comments:

This is a waste of time for Kia. History teaches us that any attempt to compete with the perennial best-selling Mazda MX-5 Miata will be a fruitless one; the Honda Del Sol and Toyota MR-2 Spyder were both created primarily to compete with the Miata, and despite the fact that they were both objectively quite superior to their Mazda counterpart, the didn’t sell well, and the Miata dominated the market. People who want cheap, reliable 2-seaters typically go for the established name and buy the Miata, regardless of the merit of the competition. Within a few years of their releases, Honda and Toyota were both losing money off of their Miata competitors, and this Kia will meet the same fate. Kia should allocate this money toward other developments.

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