BMW is no stranger to the more eccentric portion of living, but when you add BMW’s designers together with Patricia Urquiola and Giulioka Ridolfo, then what comes out is the birth of the downright bizarre. We are talking about a BMW 5 series Gran Turismo that has been disassembled and then reassembled with an onslaught of accessories. The most obvious are the 5 gigantic cones jutting out of the car providing an amplified look at the interior. This particular structure was displayed at the Salone Internazionale del Mobile this month.
Patricia Urquiola describes her inspiration for this dramatic transformation, “Usually we perceive cars from the outside, and then the inside follows. However, our direct interaction is with the inside: it is the core that protects and comforts us, the space in direct contact with our bodies and our functions and needs in the process of traveling. I investigated this interface and tried to understand the possible evolution as a softer, dwelling experience.” We assume this is where the name, “The Dwelling Lab” came from. The word dwelling means, “a house or other building or place in which somebody lives,” and so this concept brings a whole new meaning to “living out of your car.”
Hit the jump for the full story and to watch the video of the BMW ’s transformation.
The softer, dwelling experience was created by covering the entire car with leather and fabrics to give the appearance of a softer side and then the designers added props of everyday living. They even included a child’s area with a bottle holder and toys, all covered in fabric as well. Every cone is accessorized by objects that you would normally find inside of someone’s car, but they have dramatically projected these interior elements by the use of the cones. They basically and artistically turned the car inside out.