LA Design Challenge: Mazda Souga

The Japanese automaker Mazda is also entering the 2009 L.A. Design Challenge with the Souga, a minimalist lightweight sports coupe that is made up of experimental shapes, ornate detailing and a dramatically proportioned exterior. The Souga is the next step in Mazda’s Nagare design language with its flowing exterior and sweeping lines. The Souga is designed around VMazda, a virtual reality website that acts as a design playground for young automotive enthusiasts allowing them to experiment, build, and share their four wheeled dreams in a virtual world at no cost. The car would be sold as an affordable shell and monthly payments would be made for the electricity it consumes much like a cellular telephone bill, and because most modern digital devices have become integrated into automobiles, this eliminates the need to clutter the driver’s concentration with a host of accessories and add ons, thus simplifying the Souga driving experience.