Lamborghini affected by the crisis: more clients cancel their orders

Even if 2008 was a reportedly record year for the Italian supercar builder, Lamborghini could not evade the effects of the global economical crisis. This past Wednesday at the Geneva Motor Show, Lamborghini CEO Stephan Winkelmann confirmed that his company has started to receive a significant number of order cancellations.

"I always said there is no immunity for luxury brands. It was only a matter of time." In the first two months of 2009 the luxury market was down 40%: "We’re not there, but close."

Lamborghini has already received 100 orders for the new $450,000 Murcielago LP 670-4 SuperVeloce revealed at the Geneva Motor Show, which is limited to a production run of only 350 units.

Winkelmann also stated that Lamborghini’s main concern is to stay profitable, and rather than introduce cheaper models to boost sales numbers. At Lamborghini “it’s about keeping the brand pure, not having it diluted.”