Here’s something you don’t get to see everyday. In an effort to promote the 2012 New York Auto Show , event organizers decided to take a different route than conventional advertising.
Trust us, it can’t get any more different than the Lamborghini Aventador hot dog cart. The Italian supercar was parked in midtown Manhattan together with a cart of Sabrett hot dogs and anybody that walked up to it could get - wait for it - free hotdogs! Nothing gets New Yorkers more amped up than free stuff, then you add the obvious attraction that is the Aventador and you have the prefect blitzkrieg cross-promotion.
In the middle of all the gawking at the Aventador and the chowing done of the hot dogs, the tinge of irony surrounding one slogan in the cart that says "keep parks clean" wasn’t lost on us. After all, for all the positive messages and call to action the slogan is encouraging, it goes without saying that a Lamborghini Aventador is the farthest thing from what you’d describe as eco-friendly.
Nevertheless, the publicity stunt must have worked wonders for the organizers because the early returns on the 2012 New York Auto Show suggested that the event was one of the most successful stagings in the past years.
Maybe next year they’ll come up with a Ferrari F12berlinetta that dispenses free subway tickets.