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Back in October, news broke that two pioneering companies from vastly different industries, Lamborghini and Callaway, collaborated to develop forged composite, the lightest yet strongest material that both companies have ever used. Fast forward to today and the results for both companies are no less inspiring as they are beautiful. Already used on the Lamborghini Sesto Elemento Concept, forged composite is a lighter, stronger, and more precise version of both traditional woven carbon fiber or titanium. The material is said to be comprise more than 500,000 intertwined turbostatic fibers per inch that allow it to have a higher threshold for withstanding extreme conditions, something Lamborghini and Callaway are used to. In the case of the latter, forged composite was used to develop their latest - and most technologically innovative - product yet: the Razr Hawk. Aggressively designed and polished in shape, form, and texture, the Razr Hawk offers an improved overall performance - its lighter, stronger, and more powerful. Tests have even showed that the Razr Hawk can hit a tee shot of up to six yards longer than what a standard R11 is capable. Six yards may not look all that impressive, but in the world of golf where every inch matters, it could spell the difference between a contender and a pretender. .
7 comments: Lamborghini-Callaway tie-up yields the ’Razr Hawk’ golf (...) Actually, contrary to what you guys might think, I am really pretty OPK with this collaboration stuff. They are able to expand their knowledge, which is very helpful in developing new stuff.
 Yeah, you’re right. The design of the whole face of the club actually looks like it has taken cues from Lamborghini’s cars. And of course, we can’t forget the material that they have used.
 Well, the Razr Hawk R11 is really impressive at all. If you notice its design, there is no question that Lamborghini is part of it because you can still sense the rough design of Lamborghini.
 @ Bobby Cruz hahaha! That one would indeed be quite interesting. Lamborghini collaborating with a cookware company. I wonder what kind of stuff they would come up with that one. But if they do actually go with that, I would say that it would be one expensive set of pots and pans.
 I wouldn’t be surprised if Lamborghini actually ties up with another odd company in the future just imagine if they would do that with a cookware company, sounds quite interesting.
 Sometimes I really find it weird when such companies do partnerships. But I am really amazed at what they are able to come up with in this case.
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Posted on
06.15.2011 @ 00:27