Hints have already been dropped about the future of the Lamborghini Urus SUV as a production model. While the Italian automaker appears to be inclined to send the Urus to production, it’s in no rush to do so.
That much was made clear by Lambo CEO, Stephan Winkelmann, during a recent talk with Auto Express. “The Urus isn’t an immediate priority and won’t happen until 2017 at the earliest," Winkelmann said, before adding, "To be honest, we don’t need it right now, as we have plenty of new cars available that are selling well and will continue to sell well.”
That’s the rub for Lamborghini. While some of its peers have enjoyed relative success with their own SUVs, Lamborghini, like Ferrari , probably isn’t as enthusiastic about building an SUV, particularly because it’s always packaged itself as the ultimate supercar manufacturer. On top of that, its new flagship exotic, the Aventador , has been a hit in the public and future variants are all in the pipeline, including a GT model, a Super Veloce model, a Superleggera, and who knows knows how many custom one-offs will be made based on the supercar similar to the Aventador J .
So yeah, if you’ve been waiting with baited breath to know when the Urus SUV will head to production, you might have to hold that breath for a little while longer.