> 

Lamborghini CEO predicts that 2013 will be a down year for supercar sales in Europe

Lamborghini Aventador LP700-4 Roadster

Lamborghini CEO Stephan Winkelmann is not one to mince his words. The man is a straight shooter, and when he says that the supercar industry could be in for a rough 2013, people should take notice.

Recently, the outspoken Winkelmann was quoted during a Bloomberg Television interview in Singapore saying "We are very cautious for next year. The Europe crisis is not over."

The Lambo head is referring to the European economic crisis that has put a stranglehold on the region and is expected to continue to do so at least until 2015. This crisis will inevitably lead to a whole lot of casualties, which could include high-end supercars that aren’t exactly the cheapest automotive purchases out there.

While it does seem that brands like Lamborghini have resigned themselves to slow sales in Europe in the coming years, the Italian automaker isn’t going to sit back and take its lumps. Lamborghini is banking on its expansion into the Asian market to keep its bottom line from, well, bottoming out during this crisis. This Asian expansion includes a second dealership in India, which opened this year, and expansion into Hong Kong and Singapore next year.

The U.S. market is also showing signs of recovery, which helps give Lambo a little hope. Unfortunately, the same can’t be said in Europe, the automaker’s home continent. Gloomy days are in the forecast in that region and that, in turn, could have negative effects on supercar sales.

Source: Auto News



*Registration is required to post in this forum

Back to top