Lincoln has been struggling to get back on track and catch up to Cadillac for more than a decade now. But despite the company’s efforts to reinvents itself, things aren’t going as they should. And that’s why we’re not at all surprised to hear the luxury marque is planning yet another overhaul and a new batch of models.
The big news though is that Lincoln finally admitted it could borrow the brand-new platform underpinning the 2015 Mustang to add a sportier model to its lineup. Rumors about a Mustang -based Lincoln have been floating around since 2013, especially in regard to the next-generation MKS sedan .
"We know that we need to get into other segments with other vehicles," Lincoln head of marketing, sales and service Matt VanDyke told Edmunds, adding that the company "won’t rule out" a vehicle developed on the rear-wheel-drive platform sitting underneath the 2015 Mustang.
The representative didn’t go into specifics, but such a decision is likely to come as a result of the new "One Ford" strategy that advocates the sharing of platform and drivetrains within Ford Motor Co. All told, all Ford vehicle platforms are being considered to develop additional Lincoln automobiles.
Click past the jump to read more about Lincoln’s future Mustang-based model.
Why It Matters
An upscale, Lincoln-badged 2015 Mustang sounds like a nice vehicle to dream about, but that’s not very likely to happen. Chances are the luxury manufacturer will drop a four-door body atop said platform. The architecture could very well underpin the upcoming MKS, as rumored in the past, or a brand-new nameplate. Either way, a potential sporty, rear-wheel-drive Lincoln sedan is the most exciting news we’ve gotten from the company in a while.
I can see the ad campaign already, if this rumor proves to be true, and I can say with some certainty the hit "Hot Rod Lincoln" (video above) by Commander Cody and His Lost Planet Airmen would be part of it.
The sixth-generation Ford Mustang brought an array of firsts to the iconic pony , with the most important being the independent rear suspension and a brand-new design that sets it in line with Ford current styling direction. What’s more, the Mustang is finally going global, looking to become a best-seller in both Europe and Asia with help from it’s all-new, turbocharged, 2.3-liter EcoBoost engine.