> 

Lincoln considers 200 mph flagship to save the brand


Back in the ’70s, Lincoln customers could buy the De Tomaso Pantera from Lincoln dealerships, giving the brand some appeal in the sports car department. That only lasted until about 1975 when poor response due to quality issues in the vehicle made Ford back out of their agreement to sell the Pantera, leaving Lincoln with only full-size models. With most brands providing a wide array of vehicular options, Lincoln has slowly but surely been sinking into a hole that only drastic changes can get them out.

These changes are more or less what the company is working on now with plans to introduce seven new or revamped vehicles in the next three years. One of these vehicles is rumored to be a 200 mph two-seat sports car which seems a little out of their reach, but may just be possible. If produced, this new sports car may feature a supercharged V-6 to complement the V8 found in Ford’s GT model .

In addition to the new sports car, Ford is also planning on juicing up the technology found in their Lincolns. During a recent interview with Automotive News, Derrick Kuzak, Ford’s global product czar, said that "there will be technology that will be unique to Lincoln." He noted that Lincoln Lincoln s of the near future could be fitted with electronic PRNDL (park, reverse, neutral, drive, low), which would "provide a truly unique design and interior."

Lincoln hopes to pleasantly surprise their existing customers with this new technology, but also hopes to engage new buyers. New technology on a 200mph two-seat sports car? That’s a good way to start if they are indeed capable of pulling it off.

Note: Photo is of the DeTomaso Pantera.



11 comments:

I like the design and exterior of the Lincoln. It looks trough modernity of it, but also has the classic look.

I don’t think people will not like it. Most of them are so sick of the same concept cars in today’s time. They will surely appreciate that.

I think releasing this kind of brand today is not a good idea. Because some consider this as a vintage brand at all.

So, have they announced the details of the planned cars yet? They really need to come up with something that would catch the attention of the public for this scheme to work.

The thing here, if they would be able to do this one right, then I would really of going for them. But if they can’t, then let’s just say that Lincoln would just be another forgotten brand.

Well. Let’s just see if they are indeed going to be able to pull off this one/ But I think that they will be able to proceed with the project, since they already have the expertise here. Though, it being the one that would save them is something different altogether.

Well, let’s just see if they would be able to pull this one off. But I would agree that just rolling out one supercharged sports car really won’t help Lincoln a lot.

They should make it a Mark XIII to try to un-sully the "Mark" name with this. smiley

OK, so we will just have to wait and see what happens to this one. But if you ask me, Lincoln really needs to do more than just release a new sports car to save the brand.

Oh! I can’t believe that this brand is still alive and continuously building cars! Well,
I don’t think that 200 mph flagship would be a big help to save this brand. I suggest that they improve their design and try to make it more modern similar to what other car manufacturer did to keep pace with the fast innovation of automobile.

Well, if they want to save their heritage, they have the option to combine the vintage and modern styling. And I think a little changes would be better just like what Volkswagen done on the Beetle. VW makes the exterior more modern but still we can feel the original concept from the new one. Lincoln needs to change strategies,IMO,200 mph is not so tempting for consumers because there are lot of car manufacturer that offers the same power output with an awesome design unlike this one.

*Registration is required to post in this forum

Back to top