The Lincoln Continental has one of the longest history in the automotive industry. It was produced between 1939 and 2002. Now Ford announced plans to revive the Continental nameplate in an effort to bring new competitors for Lexus and Mercedes models.
Ford spokesman Christian Bokich said dealers at Monday’s meeting that the company is already preparing concept-stage images of some of the upcoming vehicles. However he did not discussed details such as the size or the names of the vehicles under development.
Steve Kain, general manager of a Ford and Lincoln dealer in London, Ky., who was briefed on Monday’s meeting, said he supported the idea of bringing back a Continental-inspired sedan. "It’s about revitalizing the whole Lincoln franchise," said Kain. "It’s no different when Ford did away with the Ford Taurus for a year and a half. They refreshed the vehicles, and it’s been a great seller since then."
Expect the new Continental to debut in the next five years.