Lincoln plans to grow its line-up

They are dropping like flies around Ford. With Mercury going down, Ford will now only have Lincoln to fund and the extra cash will definitely be going into refreshing and expanding the Lincoln line-up. The first model to be added to the line-up will be a compact 4WD vehicle. There are no official details on this particular model as of yet, but it is believed to be a crossover based on the next-generationKuga crossover from Europe. Look at the Lincoln C concept from the 2009 Detroit show and we might be getting a glimpse of the crossover to come.

The future crossover won’t be the only thing getting added to the lineup. Lincoln will also be bringing a redesigned version of the MKZ and a new Mid-sized sedan based on the next-generation Ford Mondeo . The MKS will also receive a redesign in 2012, with a completely new version coming in 2016.

But wait, there’s more. In 2011, Lincoln will drop the Town Car and offer a facelift for the MKX . A redesign for the MKX is expected in 2014. The MKT will be redesigned for 2012, but most likely dropped in 2014. And finally the Navigator ; it will receive a facelift in 2012 and a new EcoBoost engine with a 5.0-liter V-8 within the next few years.

Source: Autoweek

11 comments:

Every company needs t expand their lineup, and I just hope with Lincoln that they will have good concept and presentation of the future models and units on their different segments.

The only thing they could save they brand is to make innovative cars with new designs and engine.

We all know that Lincoln is quite a vintage car. Aside from outdated engine the look so old as well. I have heard that Lincoln is considering a 200 mph flagship to save its brand, but too bad they still don’t have an impressive performance.

The look and performance of the car is kind of outdated. I cannot figure out on what’s good on this production version. I think they should come up with a more sportier platform and performance.

hmm. Well, its good thing that the platform of this car is kind of modern I thought they use the vintage styling of Lincoln cars. BTW, will they upgrade the performance of this car.

Just recently, I have heard that they consider 200 mph flagship to save their brand. I think what you have suggest would be better. I mean, who do you think nowadays wants to drive a low technology and vintage car like Lincoln? I think none.

Lincoln is one of the historic car manufacturer and their works were considered to be vintage. I like their determination to stay in the lime light but I think it would be hard for them to compete against more modern car. I think they should enhance their car into more contemporary look and powerful engine.

In my own opinion, I would rather them concentrate on their current models and establish a good reputation before they produce a new line up.

*Especially* compared to its rival, the Escalade, the Navigator is just horrendous. That disgusting "silver" plastic they use (which I’m pretty sure they took the plastic from a rubber maid container, sanded it, then took the cheapest rattle-can black spray paint they could find and sprayed it), then used stick-on letters from the 80’s to make the text on the buttons. Just disgusting. Shocking, really.

Although I’m no fan of SUV, maybe they could start by fixing the tragedy that is the Navigator. My god, given Ford’s recent amazing advancements in their Expedition and Explorer interiors, the inside of the Navigator is just downright embarrassing!

Wow! Think that Lincoln have already made good line-ups for the coming years.

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