With apologies to all weird Super Bowl commercials in the past, Lincoln’s new ad for the big game may have put all else to shame.
First of all, the ad was done in collaboration with Jimmy Fallon, who doesn’t appear on the commercial. From what we’ve been told, people sent tweets to Fallon, who, in turn, wrote a script based on the tweets by the fans. Not exactly the easiest thing to do, even for a world-class comedian like Fallon.
So with the script in hand, Lincoln prepared an MKZ commercial that borders on weird. To be honest, we don’t know what to make of it other than the cameos of some celebrities, including Wil Wheaton, hip hop artist Rev Run, and even retired-NFL-star Emmitt Smith.
Other than that, the whole thing is just a convoluted mash-up that doesn’t do the MKZ any justice. It feels a little too far into twitter world than we would have want to see the new self proclaimed super luxury brand from the Ford group. Let’s hope this isn’t the ad that the "Phoenix" teaser spot was alluding to.