The all-new Lincoln Zephyr is teaming with Lionsgate to invite audiences to "Reach Higher" during today's premiere of "Akeelah and the Bee," an inspirational story of an 11-year-old girl from South Los Angeles and her quest for a spot at the Scripps National Spelling Bee opening Nationwide on April 28th.
"Akeelah and the Bee" actors Laurence Fishburne, Angela Bassett and Keke Palmer, along with the movie's director, Doug Atchison, will arrive at The Academy of Motion Picture Arts and Sciences in Beverly Hills in style and comfort courtesy of Lincoln Zephyr. Sharing the night's spotlight with the film's talent, Lincoln Zephyrs will individually chauffeur the cast and creators to and from the premiere screening and after party.
"Lincoln is pleased to work with Lionsgate and to host the film's A-list talent, including Laurence Fishburne, Angela Bassett and exciting newcomer Keke Palmer in our all-new luxury automobiles," said Ford Motor Company Global Brand Entertainment Manager Myles Romero.
"Lincoln is a classy, all American brand which is a perfect complement for the universal appeal of 'Akeelah and the Bee.' Their presence will add to the glamour of our world premiere event," said Tom Ortenberg, Lionsgate President Theatrical Films.
Prior to the premiere, Lollipop Theater Network (Lollipop), a non-profit organization that brings the magic of movies to children suffering from chronic or life-threatening illnesses at hospitals
nationwide, in conjunction with Lincoln and Lionsgate, will host an afternoon screening at Mattel Children's Hospital at UCLA followed by a Spelling Bee conducted by Los Angeles-based non-profit The Art of Elysium.
In addition, Lincoln and Lionsgate will partner with Lollipop in New York and Detroit to screen "Akeelah and the Bee" for children at Morgan Stanley Children's Hospital of New York-Presbyterian and the Children's Hospital of Michigan.
"'Akeelah and the Bee' shares the same source of inspiration as our Lincoln brand -- it celebrates the spirit of American optimism that challenges us all to Reach Higher," said Lincoln Brand Manager Tom Grill, "It's great to work with an organization like Lollipop to bring a film with such a positive message to kids."
"Lollipop is so thankful to Lionsgate and Lincoln for screening such an inspirational film for these special children who are striving to overcome so much in their young lives," said Executive Director Evelyn Iocolano. "'Akeelah and the Bee' will provide a much needed escape for them."
"Akeelah and the Bee" actors Laurence Fishburne, Angela Bassett and Keke Palmer, along with the movie's director, Doug Atchison, will arrive at The Academy of Motion Picture Arts and Sciences in Beverly Hills in style and comfort courtesy of Lincoln Zephyr. Sharing the night's spotlight with the film's talent, Lincoln Zephyrs will individually chauffeur the cast and creators to and from the premiere screening and after party.
"Lincoln is pleased to work with Lionsgate and to host the film's A-list talent, including Laurence Fishburne, Angela Bassett and exciting newcomer Keke Palmer in our all-new luxury automobiles," said Ford Motor Company Global Brand Entertainment Manager Myles Romero.
"Lincoln is a classy, all American brand which is a perfect complement for the universal appeal of 'Akeelah and the Bee.' Their presence will add to the glamour of our world premiere event," said Tom Ortenberg, Lionsgate President Theatrical Films.
Prior to the premiere, Lollipop Theater Network (Lollipop), a non-profit organization that brings the magic of movies to children suffering from chronic or life-threatening illnesses at hospitals
nationwide, in conjunction with Lincoln and Lionsgate, will host an afternoon screening at Mattel Children's Hospital at UCLA followed by a Spelling Bee conducted by Los Angeles-based non-profit The Art of Elysium.
In addition, Lincoln and Lionsgate will partner with Lollipop in New York and Detroit to screen "Akeelah and the Bee" for children at Morgan Stanley Children's Hospital of New York-Presbyterian and the Children's Hospital of Michigan.
"'Akeelah and the Bee' shares the same source of inspiration as our Lincoln brand -- it celebrates the spirit of American optimism that challenges us all to Reach Higher," said Lincoln Brand Manager Tom Grill, "It's great to work with an organization like Lollipop to bring a film with such a positive message to kids."
"Lollipop is so thankful to Lionsgate and Lincoln for screening such an inspirational film for these special children who are striving to overcome so much in their young lives," said Executive Director Evelyn Iocolano. "'Akeelah and the Bee' will provide a much needed escape for them."