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Lotus Lockdown: Future models put on hold

Lotus Esprit

When Proton announced they may sell Lotus to a large Malaysian industrial
 conglomerate (DRB-Hicom), everyone knew the future of the Esprit supercar would be in danger, and everyone was right. During a recent interview with British magazine, EVO, Lotus boss Dany Bahar announced that development of all future models, including the Esprit has been suspended.

As a result of the sale, Lotus is taking an NBA type break with a three month "lockdown" - meaning that only normal trading activities could be continued. Translated, this means that the production of the current models will continue at a reduced level, but the development of the future models has been delayed. This decision obviously affects customers because the official market launch of the new Exige S and Evora GTE have been delayed, and we won’t get to see the production Esprit until early 2014.

"This difficult period for Lotus finishes at the end of March and that’s 
when we will know then whether DRB-Hicom will want to continue with our 
business plan," said Bahar. "I really hope they will but I cannot call it at the moment, it’s still 50:50."

Source: Evo



12 comments:

I’m also troubled; how long will they be on a hiatus? They should try to return as fast as possible.

I’ll be positive and think of their comeback, which hopefully will be in 2013!

I’m anxious. When will it be back? I don’t like it when companies go on a hiatus.

For now, it’s actually better to think that they’ll come back someday. What if they won’t?

Lotus may be having problems within the company which will result in a break or a delay of production. A lot of companies also encountered problems like this.

This would give them more time to think over stuffs. The production of Esprit will make a noise in the future as Lotus will be missed.

With these automotive companies having troubles within the company, sometimes I don’t know what to think anymore. Oh well, as long as their innovations are unaffected, I think my faith remains with them.

I’m pretty sure that their comeback will be like a tidal wave in the industry as they are known for producing quality cars.

@GenevaSanMiguel, I like how you think. A dramatic comeback for Lotus cars; oh it would be epic.

The lock down of lotus usually results in an impact that companies encountered daily, but it seems that Lotus has bigger plans for their comeback, and I’ll wait for that.

Lotus may be having problems within the company which will result in a break or a delay of production. A lot of companies also encountered problems like this.

That’s too bad. Then again, perhaps they can use their time to enhance Esprit more, so their comeback will be a big hit.

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