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Lotus' new Esprit ad is a blast from the past

Lotus' new Esprit ad is a blast from the past

Back in 1975, the world witnessed a few landmark incidents including the founding of Microsoft, the introduction of disposable razors, and – we actually don’t know how this classifies as a ‘landmark incident’ – the birth of one David Beckham. Oh, and by the way, the very first Lotus Esprit was officially launched.

Today, David Beckham is a household name, the disposable razor is a household necessity, and, well, every household in the world seems to have a computer with Microsoft software on it. And, yeah, today – or at least at the Paris Motor Show this year – the new Lotus Esprit will be making its official launch.

You’re probably wondering why we’re making all these references to 1975 and 2011? To be honest, we don’t know either, but Lotus seems to think that going back in time would be a cute way to promote the Esprit’s up-coming release. We’re certainly not arguing with their motives or intentions, but if the new Esprit is indeed one of the four new vehicles Lotus is planning on bringing to Paris in September – and all signs are certainly pointing to that – then we’ll definitely see whether the new Esprit will live up to the ‘iconic’ label Lotus gave to the very first model that was released back in 1975.

Press Release after the jump.

Source: Lotus

Press Release

1975. Ah what a year (not so for Nixon advisors but hey you can’t please all the people). The Watergate verdicts aside, 1975 was the year we saw Jaws encourage people to stay out of the sea, Margaret Thatcher become the first female leader of the Conservative party and the future face of British football emerge as David Beckham first drew breath.

1975 also marked the birth of another British legend when the Lotus Esprit was officially launched at the Paris Motor Show in October.

Okay, the earth is still spinning around the sun, but wouldn’t you agree that those things happening in 1975 changed the world a bit? Just a little bit?

We do.

And what we also know now is that 35 years later, something breathtaking will happen once again. Once more in Paris. Once more at the Motor Show.

Perhaps a new Esprit? Perhaps not. Or perhaps even more?

Feel free to guess what we’re up to but ultimately you’re going to have to wait and see. One thing is for sure, it’ll be worth the wait.

16.45 CET 30th September 2010, Paris Motor Show. The future starts here.



4 comments:

From the front, this could have been a next generation Acura NSX. Also north of $175k is steep. You could pick up a V10 R8, or Benz SLS. Not sure if the Lotus looks either elegant or sporty enough to warrant such a high price.

The design looks more Japanese to me - almost like an LFA. Maybe since Toyota makes the engines for Lotus they get a say in the design process as well?

I hope it will a new Esprit, but they keep on saying, perhaps it will.

well i guess lotus is focused more on the Esprit, i think the
evora and exinge had become successful and they want more.

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