When Lotus chose to pull out of the 2012 Paris Motor Show , the same show that the struggling car company released five new concepts at two years ago, we had a sneaking suspicion that this was the calm before the model-trimming storm. It looks as if our suspicions were true, as according to reports, Lotus has cut out all of Bahar’s brainchildren, with a possible exception being the revamped Espirit .
As we always say, sports car lovers are a fickle bunch. They know what they like and do not deal well with changes. Ferrari and Lamborghini lovers want fat sports cars with even fatter engines, whereas Lotus lovers want svelte and nimble machines that they can toss around at will. The models that Lotus has axed were very fat, by Lotus standard, and were not warmly received by enthusiasts.
Also scrapped in the process was the crazy notion that Lotus would produce its own engines for these new models. If the consistent lapping of Lotus-powered vehicles in INDYCAR isn’t enough of a deterrent for Lotus building their own engines, the sheer cost of the project is.
This is all clearly a cost-controlling measure by DRB-Hicom and Lotus to try and save the failing company, but it does have a bit of the undercoating of a jab to Bahar’s ribs. Regardless of the possible shot at Bahar’s ego, this is just one of the many necessary evils that Lotus has to go through to get back to being a profitable business.
Another necessary evil is the fact that Lotus will have to lay off 50 contractors hired to work on these new projects, which were part of Bahar’s “Five-Year Plan.”
Lotus and DRB-Hicom have submitted a new business plan to their creditors in hopes of getting some leeway in their debts and maybe freeing up some loan money to help inject some life into Lotus. We certainly hope to see Lotus back near the top of the boutique automaker list and we’ll keep a keen eye on this situation with many more updates likely coming your way.
gallery: Lotus Esprit