We didn’t notice it at first but a certain high-end couture brand certainly did and they’re dropping the hammer on Hyundai for having the audacity to associate their luxury line to the Korean automaker and its 2011 Sonata .
Apprently, Louis Vuitton wasn’t all that thrilled when Hyundai used their trademark design and symbols on an obviously high-end basketball in one of their Super Bowl commercials. The whole scene happens a little too fast in the commercial so it could’ve escaped even the most astute eyes watching television during the Big Game,
But it turns out, Louis Vuitton has the eyes of the hawk, immediately recognizing their image and liking on the basketball and immediately filed a law suit against Hyundai for copyright infringement. We’re not familiar with the whole lexicon of infringement laws but Louis Vuittions demand of “triple damages, punitive damages, a halt to the alleged infringement, and other remedies” doesn’t sound a whole lot like “Ok, we caught you. Now drop that footage from your ad”.
We’ve still to hear from Hyundai regarding Louis Vuitton’s lawsuit so we don’t know how they plan to address the situation. Nevertheless, we can show you the commercial and the clip-in-question in its entirety so you can see what got LVM all riled up.
Video after the jump