A few weeks back, we reviewed BMW’s Active Sound system, the system that pipes V-10 engine sounds through the stereo system. We dubbed this system a useless gimmick because a turbo V-8 is a damn fine sounding engine, but owners cannot opt to turn it off without pulling a fuse that also turns off the entire stereo system. Well, it looks like BMW is not alone in this game.
Starting In 2014, Maserati will be selling its first ever diesel-powered vehicle, the Kubang SUV to compete with the Porsche Cayenne diesel in the European market. What Car? asked Maserati’s Vice President of Product Development, Roberto Corradi, about the notoriously beautiful engine sounds that Maserati buyers know and love in their cars and its potential effect on the sales of this diesel SUV.
Corradi responded by stating that engineers are working on using the Kubang’s stereo system to give it a nice engine note. This can only be interpreted as Maserati piping in fake engine sounds through the stereo. Unlike the BMW M5, we see a purpose for this, just like we do in electric cars, as these economic diesel engines just don’t sound cool. This piping in sounds of a high-performance engine can make drivers feel more like they are driving a true Maserati rather than a slower diesel model.
All we ask of Maserati is to install an “On/Off” switch that allows its owner to shut this feature off if he prefers natural engine sounds. As long as that’s taken care of, we have no problem with this feature and actually find it pretty neat.