Things are going very well for Maserati these days. Its Super Bowl commercial “Strike” was a tremendous hit and basically defined the brand’s position to storm the performance/luxury marketplace. Now Maserati is concentrating on a cross promotion with 40-year-old model, Heidi Klum, in the upcoming swimsuit issue of Sports Illustrated.
In a seven-page pictorial feature titled Beyond the Swimsuit, Klum will pose with both the Ghibli S Q4 and the GranTurismo MC Trofeo racecar. The two cars will act as a play on emotion and mindset with Klum presented in a business-woman-like fashion posed along side the Ghibli S Q4, while a juxtaposed set of images will convey her thrill-seeker side as she stands with the GranTurismo MC Trofeo.
This particular issue of Sports Illustrated will be extra special as it celebrates the swimsuit issue’s 50th anniversary and Maserati’s 100th year of production. All the photographs were taken by renowned Italian photographer Francesco Carrozzini and will play a major part in the issue’s celebration. The issue hit newsstands on February 18 and is the largest issue Sports Illustrated has produced since 1989, with a total of 260 pages.
Click past the jump to read more about the new Maserati Ghibli and to read why Maserati likely picked Klum.
Why did Maserati pick Heidi Klum?
Unless you are an America’s Got Talent fan, you likely haven’t heard much from Heidi Klum in some time. Honestly, 40-year-old models really don’t get much work, but despite her age, Klum still has drop-dead looks and a body most 20-year-old women strive to get. But there are good looking models everywhere, so why Klum?
Well, Maserati caters to a more sophisticated crowd, that isn’t looking for anything outwardly fancy, but still sexy as hell. And Klum is just that, as she has never been a flashy model/celebrity that you read horrible headlines about in the news when compared to many celebrities and models of today. Short, sweet and to the point; she simply fits the Maserati mold, plus she is still freaking gorgeous...
The all-new 2014 Maserati Ghibli is poised to strike the American performance/luxury market with a lethal blow - or at least that’s what the automaker is hoping for.
Featuring four doors and enough luxury amenities to catch the eyes of BMW and Mercedes buyers, the Ghibli is set to reinvent the way Americans look at Maserati . Fiat , Chrysler, and Ferrari have worked their magic here. The car is powered by a 3.0-liter twin-turbo V-6 making 404 horsepower and 406 pound-feet of torque, the Ghibli S Q4 sprints from 0 to 60 in just 4.5 seconds.
Pricing for the Ghibli starts at $65,600 for the standard model and $76,900 for the higher-performing S Q4.
Gallery Maserati Ghibli
Maserati, one of the world’s best known and respected luxury automotive brands, continues to celebrate its 100 years of history with a 7-page pictorial feature titled "Beyond the Swimsuit" in the introduction part of America’s most anticipated magazine issue.
"We started our next 100 years of craftsmanship by kicking off 2014 with the launch of one of the best received Super Bowl commercials "Strike" featuring the all new Maserati Ghibli, and extending the brand to another massive cultural icon, Sports Illustrated Swimsuit 50th Anniversary issue," said Harald Wester, CEO of Maserati S.p.A.
"I had a great time driving the new Maseratis for their new campaign shot by Francesco Carrozzini," said Heidi Klum.
Shot by Italian Master Photographer, Francesco Carrozzini, the 7-pages pictorial piece "Beyond the Swimsuit" brings together ’day in the life’ scenes that befit one of the world’s most famous women, Heidi Klum, the Hollywood star with the glamorous Quattroporte Ermenegildo Zegna Limited Edition, the business woman with the Ghibli S Q4, and the thrill-seeker with the GranTurismo MC Trofeo Race Car. This is also a nod to a brand with proven tradition and one of the highest standards of quality in the industry, who has been hard at work engineering automobiles that will usher them into the next 100 years of innovation—automobiles with their own power and personality that are capable of striking against the status quo.
The print feature, as well as digital extensions, was produced on location in Los Angeles, CA.