Typically when we review watches, it is a fine timekeeping piece, like a Tag Heuer->ke2764, but sometimes we just can’t pass up a cheap, yet amusing, watch. Enter in our latest example, the Max Speed Speedometer watch, and you hit all three qualities we look for in an inexpensive watch: neat, innovative, and car-centric. This watch takes the latter of our three key qualities to an extreme that we rarely see.

The face of this watch is set up to look similar to the dashboard of a car, as it has a speedometer that goes from 05 to 55 in increments of five and a tachometer that goes from 1 to 12. The Speedometer is what tells you what minute it is and the tachometer tells you the hour. To make sure there is no confusion on the minutes when the watch is between two increments, a gear position indicator below the speedometer has number 1 through 4 to tell you the precise minute.

In the top left hand corner you have two gauges, one looks like a fuel gauge and it tells you if it is a.m. or p.m., and the other looks like another tachometer that tells you the day of the week, with Saturday and Sunday being in the redline.

The idea of this watch is simply awesome, but the execution is pretty cheap. It would be much cooler and less cheap looking if the gauge needles actually moved, but instead just a blue LED light illuminates behind each numeral and the gauges remain fixed in one position. It screams “cheap” just like those watches that have 10 different faces on them but only the main watch face is actually operational. Also, a rubber watch band is just not something that you want to wear anywhere other than the gym or on a run.

Oh well, maybe someday someone will create this style of watch with actual moving components. Until then, we can at least be humored by this one.

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