Why? Because they consider it might hurt the Mazda3 sales. Auto dealers have been clamoring for the Mazda2 , a popular small car in Japan and Europe, as North American drivers dump big vehicles in favor of fuel-efficient rides. If brought, the Mazda2 will compete with the Honda Fit and Toyota Yaris.
"The Mazda2 is a very good product, and we’ve received very strong requests from dealers. But it is still under study," Mazda President Hisakazu Imaki said about a possible North American debut. "But I must also say that I don’t regret that we haven’t been able to supply the car thus far.
"One of the biggest factors the decision hasn’t been made is that the Mazda3 is still enjoying strong sales," Imaki said here. Also, demand for the Mazda2 might recede if gasoline prices moderate, he said.