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Mazda MX-5 Aims for Another Guinness World Record

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Mazda plans to enter the Guinness World Record Book one more time, as the company plans to organize the largest parade of Mazda cars on June 15, 2013. The event is called "IMAX-5 2013" and plans to smash the current record, which brought together a total of 459 MX-5 roadsters .

Mazda hopes to bring together a total of 800 MX-5s following a 15 km (9.32-mile) path through the fascinating Dutch polder landscape near Lelystad, Netherlands. Participants will be entertained with a series of other activities, like the opportunity to test drive Mazda’s new SKYACTIV models or test their driving skills on different race simulators. The event will end at Europe’s largest drive-in cinema.

Customers interested in participating in the event need to register online at www.imax-5.nl. The €30 ($39) admission per car (up to two people) includes a meal and two drinks per person.

Click past the jump to read more about Mazda MX-5.

Mazda MX-5

Mazda MX-5 GT Concept

The Mazda MX-5 was unveiled in 1989 and is one of the best-sold small roadsters on the market with about 1 million units sold to this point.

The MX-5 saw three different generations — NA, NB and NC — and tons of special editions. The first MX-5 was offered with a 1.6-liter four-cylinder engine delivering a total of 115 horsepower and 100 pound-feet of torque at 5,500 rpm. Things evolved during the years with the second generation ushering in a 1.8-liter engine with 140 horsepower.

The third generation - and the current one - is offered with a 2.0-liter engine with 170 horsepower.

Rumors suggest that Mazda is already developing a fourth-generation MX-5 . It will arrive sometime in 2014 and will be developed in cooperation with Alfa Romeo.

Press Release

Mazda MX-5 Aims for Another Guinness World Record

Mazda’s MX-5, the best-selling roadster of all time, is shooting for another Guinness World RecordTM on 15 June 2013 in Lelystad, the Netherlands. The event, organised by Mazda is called IMAX-5 2013, and the goal is to shatter the existing record for the “largest parade of Mazda cars” – 459 Mazda MX-5s – set in Essen, Germany in 2010.

IMAX-5 2013, hopes to attract as many as 800 MX-5s to the RDW Test Centrum in Lelystad to join the procession, which starts at 4:30pm and will follow a 15km route through the fascinating Dutch polder landscape near Lelystad. In addition there will be a variety of activities offered at the event grounds after the gates open at noon, such as opportunities to test drive Mazda’s new SKYACTIV models and experience their cutting-edge

i-ACTIVSENSE safety technology. Participants can also test their skills on different race simulators, take in a special display of some of the finest MX-5s on hand and even receive a free inspection of their own roadsters. Further activities include track demonstrations of the Ribank Mazda MaX5 Cup racers as well as Van Herck Racing’s three-rotor-engined Mazda3 20B. Finally, the evening will feature a film shown at Europe’s largest drive-in cinema.

Mazda MX-5 Aims for Another Guinness World Record

With total sales approaching 1 million cars, the Mazda MX-5 has put smiles on a lot of people’s faces over its 24-year history. It has also given rise to many celebrations along the way, when the 500,000th, 700,000th and 900,000th unit rolled off the assembly line, for example, and on the MX-5’s 20th birthday. And there’s no end in sight.

Mazda MX-5 Aims for Another Guinness World Record

All interested MX-5 owners are invited to register for IMAX-5 2013 online at www.imax-5.nl. The €30 admission per car (and up to two people) includes a warm meal and two drinks per person. Space is limited to 800 cars – MX-5s only – and tickets must be purchased in advance.



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