Mazda MX-5 Miata 25th Anniversary Edition Sold Out in 10 Minutes

Well that didn’t take long, did it? It’s already universally recognized that the Mazda MX-5 Miata is one of the most popular models in the history of the industry. So it didn’t come as a surprise that when Mazda released the MX-5 Miata 25th Anniversary Edition , all 100 models of the car were accounted for in just 10 minutes.

Reservations for the sports roadster were set for 10:25 AM Pacific Daylight Time yesterday and as soon as the time read "10:35, all 100 models were reserved via 250 individual registrations, rendering Mazda’s allocated time for pre-orders that was set until May 31, 2014 essentially useless. Who didn’t see that one coming?

Those who successfully registered their reservations will now get contacted by Mazda North America and given the chance to pre-order the model. The first 100 who verify their intent to purchase and provide transmission selection will get first dibs, meaning that not all 250 will end up with the special-edition model.

And as an added bonus, the 100 who secure the special model will each be given a Swiss-made, custom-crafted Tourneau watch with an Italian-made genuine leather black strap, contrasting Soul Red stitching, and a deployant buckle.

The Mazda MX-5 Miata 25th Anniversary Edition will sell for $32,205 with a six-speed manual transmission and $32,655 for those equipped with an automatic.

Click past the jump to read more about the Mazda MX-5 Miata 25th Anniversary Edition.

Why It Matters

The Mazda MX-5 Miata 25th Anniversary Edition is as desirable a Miata that Mazda has ever built so you can understand why a lot of people were going bonkers to register their names for the model. Owning one not only gives you bragging rights, but it also comes with a nice special-edition timepiece?

That’s a lot to get for a car that sells for a little over $30,000.

Mazda MX-5 Miata 25th Anniversary Edition

Mazda MX-5 Miata 25th Anniversary Edition

Introduced at the 2014 New York Auto Show last month, the Mazda MX-5 Miata 25th Anniversary is a living testament to the popularity of Mazda’s open-top roadster.

The 25th Anniversary Edition will be limited to just 100 units and will be exclusively available in Soul Red Metallic with contrasting black mirrors, A-pillars and top. On the inside, the special model gets off-white leather seating and door trim, and a hand-finished decorative panel.

Power comes in the form of a 2.0-liter, four-cylinder mill that cranks out 167 horsepower and 140 pound-feet of torque when mated to the standard six-cog manual. You can also opt for the six-speed auto transmission, but that results in 11 fewer ponies under the hood.

The Mazda MX-5 Miata 25th Anniversary comes with a price of $32,205 with a six-speed manual transmission and $32,655 for those equipped with an automatic.

Press Release

Mazda MX-5 Miata 25th Anniversary Edition

The microsite countdown was set to 10:25 AM Pacific Daylight Time (PDT) today and within 10 minutes, all 100 of the 2015 MX-5 Miata 25th Anniversary Edition models were dutifully reserved. The pre-order program was set to run through 11:25 AM PDT on May 31, 2014 or when 250 customers were registered, whichever came first. The extended end date proved unnecessary as the consumer anticipation and fervor with which the limited-edition model was sold was not entirely unexpected but a pleasant surprise nonetheless.

"It is no secret the MX-5 Miata 25th Anniversary Edition is a specially-crafted ’Thank you’ to every MX-5 fan – former, current and hopefully future," said Jim O’Sullivan, president and CEO, Mazda North American Operations (MNAO). "The enthusiasm surrounding the MX-5 since its debut in 1989 has been nothing short of phenomenal, and we sincerely appreciate every single person that has experienced the absolute joy of driving in an MX-5 – whether behind the wheel or as a passenger. Since day one, this vehicle has been a true driver’s car and we hope to continue to build upon its dynamic legacy for generations to come."

Faster than the dial-up connections of yore, 250 registrants accessed the 25th anniversary pre-order microsite. Registered customers will be contacted directly by MNAO, of which the first 100 verified will be given the opportunity to pre-order an anniversary model. Upon verification of purchase intent and transmission selection, the customer’s information will then be forwarded to the dealership of their choosing to finalize the transaction. The anniversary model will arrive in dealerships beginning late summer, as will the rest of the 2015 model-year MX-5 Miata lineup.

Pricing for the MX-5 Miata 25th Anniversary Edition starts at $32,205[1] MSRP vehicles equipped with a six-speed manual transmission and at $32,655 MSRP for those equipped with an automatic. There are no additional packages available and all anniversary models are equipped with a Power-Retractable Hard Top.

Additionally, MX-5 Miata 25th Anniversary Edition owners each will receive a custom-crafted Tourneau watch and display winder box. The Swiss-made, stainless steel watch sports Italian-made genuine leather black straps with contrast Mazda-signature Soul Red stitching and a deployant buckle. At 42 millimeters in diameter, the watch features a genuine sapphire crystal face with an anti-glare coating, as well as a genuine sapphire crystal on the see-through case back to showcase the watch movement and rotor. The exhibition case back features a 25-jewel ETA 2824-2 movement with special two-tone Cotes de Geneve decor. Each watch and display set also will feature MX-5 and 25th Anniversary logos.


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