With McLaren Automotive’s massive expansion well under way, the British firm recently entered its 21st global market with the announcement that the brand will be entering the Nordics in the coming months with a new Stockholm dealership and showroom planned to be completed by the end of 2012.
After recently entering the Middle Eastern region, this latest move is yet another brave move by McLaren as it obviously believes that the Nordics should be a productive area for MP4-12C sales, as well as the additional McLaren models planned for the coming years.
Exclusive car specialists, Autoropa will begin selling MP4-12C’s this month prior to the completion of the Stockholm dealership. Autoropa has an illustrious history of dealing with high end exotic sports cars, with it actually being one of the very few authorised service workshops to perform maintenance on the McLaren F1.
“I am very pleased to confirm Autoropa as our Nordic retailer and a key partner in our plans to launch McLaren Automotive and the 12C around the world,” stated Antony Sheriff, McLaren Automotive’s Managine Director.
“With a rich motor racing heritage, and many sports car enthusiasts, the region will be an influential guide as to our success in Europe. In order to be part of the McLaren family, it is vital that our retail partners understand our business, our prospective customers and the technological innovations at the heart of the 12C. Autoropa was the obvious candidate in this regard and will make the perfect introduction in Sweden and throughout the Nordic region for McLaren Automotive,” he concluded.
Additionally, Fillip Larsson the Managing Director of Autoropa stated, “It is a huge honor to be part of the McLaren Automotive project. There is clearly a lot of excitement and great anticipation from customers for the brand to arrive in the Nordics. As a service partner for the legendary McLaren F1 supercar, I’ve witnessed first-hand the extraordinary level of service which McLaren offers customers. I’m very excited to now be involved in retailing and servicing the breathtaking 12C and the future models from McLaren.’’