In line with McLaren Automotive’s massive expansion across the globe, which includes the construction of more than 30 dealerships, the British brand recently opened its latest showroom in the Middle East with McLaren Abu Dhabi. Now they are celebrating the occasion with the release of another video promoting the MP4-12C and the firm itself.
Mark Harrison, McLaren’s Automotive Regional Director of the Middle East and Africa, stated: “We wanted to produce this video to highlight our presence across the Middle East and reaffirm our commitment to establishing our brand in the region. The 12C is as comfortable on the road as a premium sedan, yet faster than any competitor car in its segment and this excellent video shows this fact; capturing the beauty of the desert, the emotion of the urban environment and the drama of a world famous Formula 1 circuit – three locations where the 12C is supremely confident.”
Don’t for one second, however, think that this was a poorly executed marketing scheme by McLaren as its team actually invested thousands into the production of this 5 minute long video, even utilizing the latest in RED camera technology which captures images in four times the resolution of High Definition.
McLaren Abu Dhabi is now the fourth McLaren retailer in the Middle Eastern region, and the remaining two will be completed by years end. So all up, the wealthy upper class in the Middle East will have access to McLaren Bahrain, McLaren Doha, McLaren Dubai, McLaren Jeddah, McLaren Kuwait, and of course, McLaren Abu Dhabi.
It’s currently unclear how many orders have been placed for the MP4-12C in these regions, but it’s clear that McLaren is targeting this area for its sole model as well as all the additional models it has planned, including the McLaren MP4-27.