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McLaren's has big plans for the future

McLaren's has big plans for the future

The McLaren P11 was shown at a press event in the U.K. last week. Unfortunately no photos were allowed, but Autocar was able to confirm hat we already suspected. When the car arrives around 2011 it will be powered by a reworked Mercedes V8 and will carry many design elements of the McLaren F1 .

The real shocker from the event was McLaren’s ambition for the future. The British firm wants to make about 4,000 examples of the P11 annually, and the supercar firm doesn’t plan to move this amount of cars through budget pricing. Antony Sheriff, managing director of McLaren Automotive, said the cars will be "more exclusive and priced at a premium" compared to rivals. The P11’s expected €100,000 price tag (currently about $130K), which is higher than a Porsche 911 , but it is well under a 911 Turbo

There are also reports that the supercar company wants to expand into a three-car lineup , including an F1 revival . To full accomplish this, McLaren needs to appear to stand on its own. It’s building its own dealer network as well as planning a brand new factory.

Source: Autocar

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5 comments:

This is definitely a big plan for the future of McLaren. With the stimulus package for economy, is car buying a good way ahead to spice up the world market? Let us look at the positive side and the inexhaustible opportunity.

It sure does want to gamble with its targeted 4000 unit to go per annum is quite ambitious. P11 is will be officially introduced in 2010, production will push through in early 2011. It is bound to replace the SLR, a Ferrari F430 competitor.

Big mistake. Mclarens are all about exclusivity. 4000 units a year would make it look like a British BMW.
Not funny at all.

I think that with the stiff competition that they are up to, McLaren P11 will have to go through the eye of the needle to be able to sold as much units as they need. But with cars that is as great as that, I think they would be able to make it, nonetheless. I’m looking forward for its official launching so that car enthusiasts would be able to do a review about it. And, of course, I get to read it.

Besides, it’s too pricey! With the poor economic crisis that we are facing, I’m not sure if such a small and exclusive car manufacturer would be able to survive if they plan to continue their plan. I guess it would be better to either lower down the price or put limit on the number of car they manufacture annually.

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