Meister Watches and Formula Drift have announced a partnership that makes the former the official timekeeper of the professional drifting competition. Considering how similar both companies are in their market base, the tie-up between the two sides can be described as a match made in urban drift heaven.
Apart from MSTR serving as the official timekeeper for Formula Drift, the partnership between the two companies also includes the production of a limited-edition watch to commemorate Formula Drift’s 10th anniversary. Turns out, when you’ve established a reputation as the premier drift competition in the world, the opportunity to partner with a watchmaker known for its urban street-wear image was too good to pass up.
The said limited-edition watch is based on MSTR’s popular Mark-2 Ambassador line. It’s specially created specifically for the occasion of Formula Drift’s 10th year anniversary so unique details like a full 316L stainless-steel case and a textured rubber band are part of its details. To add more separation to the standard Ambassador, the limited edition watch will also carry Formula Drift’s signature red and black colors to go with touches of high-performance, carbon-fiber and a signature red ring circling its race-inspired dial face.
Only 300 pieces of this timepiece will be created, each individually numbered and carrying a price of $275.00 on the MSTR website.
Here’s where it gets interesting though. You can actually win one of these 300 watches! All you have to do is follow @MSTRwatches & @FormulaD on Instagram, Facebook, or Twitter. From there, you’re gonna have to take a photo at any of the of the events on the Formula Drift calendar use #MSTRdrift. Tag @MSTRwatches & @FormulaD and you can be chosen as the recipient of this incredibly unique watch from MSTR.
Click past the jump to read more about the Formula Drift.
Formula Drift is considered as the premier U.S. drifiting series since it was founded in 2003 by Jim Liaw and Ryan Sage. In the 11 years that it has been in existence, Formula Drift has grown to become the preeminent North American professional drifting championship series, boasting of over 60 licensed drivers.
In its latest configuration, a Formula Drift season consists of a seven round championship played out at race tracks across the United States. Judged on execution and style, rather than who finishes the course in the fastest time, Formula Drift brings together elements of traditional racing and extreme sports into one package, entrenching itself as a draw for fans of both disciplines.
Meister Watches announced today they are now the official timekeeper for professional drifting competition, Formula Drift. To honor the partnership, MSTR and Formula Drift created a limited edition watch to gift winning drivers, commemorate the Formula Drift 10 Year Anniversary, and give away to fan contestants at each of the 7-event championship series.
“MSTR is incredibly excited to become the official timekeeper for Formula Drift, especially for their 10 Year Anniversary. We have always had a strong passion for the automotive industry, and this is a fantastic opportunity to bridge our interests in cars and timepieces,” says Kingson Tse, MSTR Co-Founder. “We have been working alongside Formula Drift to create a limited edition watch that we are eager to introduce and we think fans will love.”
This special Mark-2 Ambassador boasts a full 316L stainless steel case and a textured rubber band. Sporting Formula Drift’s signature red and black colorway, the piece features high performance carbon fiber and a signature red ring circling its race-inspired dial face. The watch is water resistant to 100 meters and has Japanese 6-hand chronograph movement. Each watch will be individually numbered to 300, and will retail for $275.00 on the MSTR website.
One watch will be awarded to the 1st place Formula Drift driver, and one to a winning fan contestant at each event.
How to enter the giveaway contest:
Step 1: Follow @MSTRwatches & @FormulaD on IG / FB / Twitter
Step 2: Take a photo at the show and use #MSTRdrift
Step 3: Tag @MSTRwatches & @FormulaD
The best photo will be chosen to win.