It seems that Mercedes has become bored with creating cars and has decided to get a bigger piece of the retail pie by turning their attention to a new direction: cologne for men. That’s right, Mercedes is now in the smell good business. Their first product was developed in cooperation with the INCC Group and it will be available from selected specialist retailers from the first quarter of 2012, as an eau de toilette, after shave, deodorant, and shower and body gel.
The fragrance combines woody notes with floral freshness. The cool top note features Calabrian bergamot, lemon essence, and Italian mandarin, while the middle note is a warm, spicy mix of bourbon pepper, nutmeg, violet and galbanum resin. The base note provides a spicy finish to the perfume and includes American cedar wood, vetyver grass, and patchouli. These scents are all combined and packaged in a masculine, modern, and elegant bottle design.
Success sure does smell sweet, doesn’t it?