Mercedes celebrates 100 years of sportscar heritage at Pebble Beach

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Mercedes SLS AMG GT3

Porsche to celebrate 60 years at Pebble Beach this year? Well Mercedes is going to one up them and celebrate over 100 years. How about them apples? Never to be outdone, Mercedes will be featuring eight of its iconic cars spanning over all of their 108 years at this year’s Pebble Beach Concours d’Elegance.

On August 12-15th, 2010, Mercedes will have a 1902 Mercedes Simplex, a 1929 SSK, 1952 W194 300SL, 1955 W196 300SLR "Uhlenhaut Coupe, " 1956 W198 300SL, 1970 C111-II, 2011 SLS AMG , and the 2011 SLS AMG GT3 on display at the Mercedes Benz Star Lounge. Not only will they have these eight historic machines on display, but they will also have the entire E-Class line, a Sony Gran Turismo gaming sled, and a Maybach display.

And, of course, we saved the best for last. Mercedes will also have the SLS AMG line at available for test drives during this fun-filled weekend as well Classic Center vehicles that will be available for purchase.

Monterey is turning into the place to be in August. We’ll be covering all of the cars that make their appearance known during the Pebble Beach weekend so stay tuned for all of the coverage.

Hit the jump for the official press release.

Press Release

Mercedes-Benz celebrates its super sports car heritage with eight iconic vehicles on display at the Mercedes-Benz Star Lounge during the Pebble Beach Concours d’Elegance weekend including a privately owned 1902 Simplex that is being driven 1,500 miles to Pebble Beach and a 300SLR "Uhlenhaut Coupe" from the Mercedes-Benz Museum in Stuttgart, Germany. From August 12-15, 2010, the Mercedes-Benz Star Lounge also showcases the entire line of E-Class vehicles, a Sony Gran Turismo 5 gaming sled, and Maybach display in addition to SLS AMG test drives and a selection of Mercedes-Benz Classic Center vehicles that are available for purchase.

Eight Super Sports Cars Span 108 Years of Mercedes-Benz History

Starting with a 1902 Mercedes Simplex, the lineup of super sports cars includes a 1929 SSK; 1952 W194 300SL; 1955 W196 300SLR "Uhlenhaut Coupe;" 1956 W198 300SL; 1970 C111-II; 2011 SLS AMG; and the 2011 SLS AMG GT3 that is expected to hit race circuits later this year.

The Mercedes Simplex, first launched in 1902, quickly became the leading high-performance vehicle of its day, competing and winning numerous hill climbs and road races. With three horsepower ranges – 20, 28, and 40 – the Simplex was enjoyed in competition and leisure. The 1902 on display at the Star Lounge is fitted with a 28 horsepower engine and is the oldest known Simplex on the road today.

Built from 1928 to 1932, the Mercedes-Benz SSK, short for Super Sport Kurz, was loud and fast. Known as the "White Elephant" for its brute force, the SSK had a commanding presence and dominated road races due to its shorter wheelbase, Roots blower, and large displacement 300 horsepower motor, which boasted an impressive top speed of 120 miles per hour.

The 1952 W194 300SL, built in just nine months, marked the debut of the SL moniker, meaning "Sport" and "Light." While many chassis components were derived from a sedan model, its rigid tubular spaceframe forced developers to create its iconic ’gullwing’ doors.

The 1955 300SLR "Uhlenhaut Coupe," named after Mercedes-Benz chief engineer, Rudolf Uhlenhaut, was a closed roof version of the famous 300SLR racecar, designed to provide the most comfort for demanding long-distance races. Only two Uhlenhaut Coupes were ever built as it debuted the same year that Mercedes-Benz discontinued its racing program.

Mercedes celebrates 100 years of sportscar heritage at Pebble Beach

The 1956 W198 300SL is the standard production version of the 1952 W194 racecar. Inspired by the race car’s unique styling and impressive performance, the 300SL ’Gullwing’ coupe was brought to market through the efforts of USA-based Mercedes-Benz distributor Max Hoffman who guaranteed an order of 500 units. Built from 1954 to 1957, only 1400 300SL ’Gullwing’ coupes were produced and today are one of the most sought after collectible vehicles.

Over a period of ten years from 1969-1979, Mercedes-Benz developed multiple C111 concept and experimental vehicles representing the future of Mercedes-Benz sports cars – where comfort, luxury and performance were not mutually exclusive. The C111 vehicles were a technological tour-de-force and claimed nine speed records. Several technical and safety innovations made their debut on the C111s ranging from ABS, advanced front suspension later integrated into the S-Class, and turbo diesel engines.

The tradition of developing super-sport cars throughout Mercedes-Benz history and setting new standards along the way continues with the 2011 SLS AMG, the first supercar produced entirely by AMG. The SLS AMG is a modern super sports car with exceptional comfort and timeless style with all of the luxury and safety features expected in a Mercedes-Benz. Its aluminum space-frame body, front-mid engine and rear-mounted transaxle provides a low center of gravity and race-car-like handling. The carbon-fiber driveshaft is mated to a 563-horsepower AMG V8 engine capable of accelerating from 0-60 mph in 3.7 seconds. The performance is combined with luxury designo styled interior, full COMAND system and iconic gullwing doors, ushering in a new era of supercar leadership.

Displayed alongside the US spec street version will be the 2011 SLS AMG GT3 racing version, which has been conceived as a customer sport vehicle for participation in race series based on FIA GT3 regulations. Meticulous lightweight construction and optimized chassis, brakes and aerodynamics, deliver uncompromising dynamics.

Mercedes-Benz Star Lounge

Positioned on the third fairway at Pebble Beach, the elegant Mercedes-Benz Star Lounge, a grand display distinguished by its transparent front entrance, provides a striking view of the Pebble Beach course and offers an interactive luxury experience for all ages. For those who want to continue driving a classic, the Mercedes Mercedes -Benz Classic Center will have five elegant examples for purchase including: a fire engine red 1955 300SL Gullwing, a graphite grey 1956 300Sc Cabriolet with a dove grey interior, a strawberry red 1957 300SL roadster, a dark green 1966 230SL, and a moss green 1958 180D.

The Star Lounge is open to the public from 8:30 AM until 5:00 PM Thursday, August 12th through Sunday, August 15th.


I’m really fond of sport cars. Looking at pictures of them make me drool. By the way, congratulations on Mercedes for having their 100 year in sports car production. I’m hoping for a more powerful production.

Wow, that;s nice. 100 years for Mercedes...Well I wish them for more years to come. lol

This car show sounds amazing, i will try and get there one year! I love the pictures, some super cars on display

Thank u so much for the great pictures and articles. It was almost like being there . Great job again, This in my opinion is the greatest car showing the country.

This car show sounds amazing, i will try and get there one year! I love the pictures, some super cars on display

Cheers, congrats to Mercedes for hanging in that long. I’m eagerly waiting for the next generation they’re building right now.

Probably yes, but I think for a moment only. Just like having a promo due to their 100th years anniversary. So, if you have plan on buying one, better grab the chance now.

How many special models of this are there? It is just like the Mustang, there are 1000 limited models. Are they trying to de-value the original Veyron so much it can be affordable for normal people?

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