It didn't take long for Mercedes->ke187 to roll out their first ad campaign featuring their new slogan "The best or nothing" that will be used, together with a re-design of Mercedes' iconic 'three-pointed star' logo, to further enhance and bolster the automaker's already high standard of quality.

Simple and straight to the point, Mercedes' new slogan doesn't roll around the bushes with what it tries to accomplish and the new campaign's first commercial is no different from the encompassing theme of what the brand's direction is. What started as a dream of making the first automobile has turned into a life mission centered around the goal of innovation, dedication, and responsibility to the customer - now and forever more.

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