mini-launches-3rd-annual-motor-tober-festival
When you’re as established a car brand as [MINI->ke57] is, you can afford to make up your own figment-of-the-imagination holidays.
That being said, MINI has officially kicked off the third annual Motor-Tober celebration. The month-long holiday celebrates, among other things, horsepower, go-kart handling, great car buys, and of course, celebrating because…well, we can.
Comedic marketing nothwisthanding, MINI goes all-out for the Motor-Tober (get it? Motor-[Oc]Tober) celebration by unfurling a series of funny and amusing ads, as well as promoting the joy that is driving a MINI.
According to Jim McDowell, Vice President of MINI USA, “MINI wants to celebrate the ramp-up to the winter holiday season, which is usually a stressful time, and make it a time to thoroughly enjoy motoring.”
“Nothing says exhilaration like getting behind the wheel of a MINI, and our Motor-Tober celebration encourages customers to do just that,” he adds.
As part of th