MINI sure knows how to celebrate its 50th anniversary in style.
After months of releasing a number of special edition MINIs, the BMW-owned car brand has arguably saved its best for last. On the eve of birthday no. 50, MINI unveiled their latest pride and joy: the MINI Coupe Concept.
The concept is a far cry from previous MINI models. It has been reinvented to become MINI’s new flagship coupe for the future. For starters, the windshield, which has been positioned near-vertically for a long time, has been laid back, giving the car a less-boxy appearance.
In addition to that, the honeycomb grille – another MINI staple – has been replaced by three three horizontal slits painted in the same decaled color-way as the rest of the car. You’ll also notice that the racing stripes do not run the entire length of the car in the same color. To accentuate the Coupe Cconcept’s refreshed look, MINI decided to invert the stripes on the roof, which, for the most part, it has rarely done with their past models. Since color coordination appears to be a big thing with the new MINI, you’ll also notice that the car’s multispoke wheels have also been painted black and blue to match the car’s body colors.
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Contrary to past rumors, the new Coupe Concept is a two-seater with a luxurious leather-stitched styling and two Chronoswiss clocks to the right and left of the rev counter, one of which tells the time while the other for lap times.
If these photos aren’t enough to satiate your craving for more, the car is expected to be on-hand at the Frankfurt Motor Show together with MINI’s other new vehicle, the Crossover.
The unveiling of this car, coupled with the impending releases of other cars like the Crossover, is the surest sign we’ve got that MINI is apparently ready to shift gears on their brand strategy. And what better time to do it than the year you celebrate your golden anniversary.