In order to keep up with the strong demand for Outlander in Europe and new Lancer worldwide, Mitsubishi Motors Corporation has decided to transfer production of the Outlander (for European markets) to its regional production hub (Netherlands Car B.V. [NedCar], Born, the Netherlands) during 2008.
The company currently produces Outlander at its Nagoya Plant in Okazaki, Aichi Prefecture and the new SUVs for PSA Peugeot Citroën at its Mizushima Plant in Kurashiki, Okayama Prefecture. As production of the Europe-market Outlander shifts from Nagoya to NedCar, production of the new SUVs supplied to PSA Peugeot Citroën will be transferred from Mitsubishi Motors’ Mizushima Plant to its Nagoya Plant.
The decision to make the above transfers has been taken in order to ease the strain on production capacity at the Mizushima Plant, thus avoiding any missed sales opportunities in view of the strong sales of Outlander in Europe and of the Lancer in markets worldwide.
Mitsubishi Motors’ European production hub NedCar currently manufactures the Colt compact car, the company’s best selling model in Europe. The company plans to produce Outlander at its NedCar plant until the model reaches the end of its life cycle.