Auto columnist Jeremy Clarkson is at it again, this time, taking on Volkswagen's new Jetta. Unfortunately for VW, he wasn't impressed. "I came to London yesterday in the Volkswagen Jetta, and tomorrow I must go home in it. Which will be like spending an hour in a coma," he rants. Clarkson describes the Jetta as nothing short of boring.

In fact, he dedicates the first half of his article to defining the term, which he feels fits the experience of the car perfectly. "I’d love to meet the man who styled the exterior, to find out if he’d done it as some sort of a joke," Clarkson continues. "But mostly I’d like to meet the man who simply didn’t bother at all with the interior. Because looking at that dashboard gives you some idea of what it might be like to be dead."