In 2007 at the Los Angeles Auto Show Acura launched the Acura Advanced Sedan Concept, a preview version of the next generation RL that will debut in mid-2010 at a price of $70,000.

With exterior design inspired by the Honda Accord, the 2010 RL will be powered by a V8 engine, to help it compete with strong rivals in the U.S., including Audi, BMW and Lexus.

Honda is currently working on a 420-horsepower 4.8-liter V8, and will employ the same cylinder deactivation technology we see on the current Japan-spec Inspire V6, thus generating class-leading fuel economy figures.

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