Remember that Nike viral marketing video of Kobe Bryant jumping over an Aston Martin using only his new – at that time, at least – Nike Hyperdunks?
Well, that rather outrageous cross-promotion from Nike and Aston Martin has finally come full circle after the shoe brand recently released a special-edition Kobe Bryant Aston Martin Edition Hyperdunk. The shoe, which features some shiny leather, Kobe’s signature embossed on the inside tongue, and the Aston Martin logo on the outer tongue is already selling for a whopping $700.
What’s more, Nike only made 500 of these bad boys so you can expect all the sneakerheads to be busting out of line to get a chance to scoop this limited run kicks for themselves. We just hope that they don’t do anything silly and try their luck jumping over an Aston Martin with these shoes.
Posted on
03.1.2010 @ 20:23