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Nismo Undergoing Major Changes Soon

Nissan announced today that once its new factory is opened, Nismo motorsports — the Japanese automaker’s performance arm — will undergo some major changes. On February 26th, 2013 Nissan CEO Carlos Ghosn will reveal a new direction for Nismo’s core mission.

Nismo has a tradition of more than 30 years in motorsports expertise and tuning for road cars and during its impressive life it gained millions of global fans. Thanks to the new plant, which replaces the old one in Omori, Japan, Nismo will now benefit from a larger showroom for up to eight vehicles plus a retail outlet.

After the Juke Nismo , which is set to go on sale this spring, and the 370Z Nismo , which will go on sale later in 2013, Nissan is expected to announce more Nismo-badged performance versions of its road-car products. Also, on February 26th (February 25th in the U.S.), Nismo will reveal more about its future motorsport activities.

Hit the jump for the press release.

Press Release

Nissan Motor Co. is planning a major announcement around future plans for performance when it opens a new factory for its NISMO motorsports and performance tuning arm on Tuesday morning, Feb. 26 near Yokohama (Monday evening, Feb. 25 in the U.S.).

Nissan CEO Carlos Ghosn will headline the announcement, which is expected to reveal a new direction for NISMO’s core mission.

Well-known to motorsports and performance car enthusiasts and re-introduced at the Chicago Auto Show earlier this month, NISMO has nearly 30 years of motorsports expertise and proven tuning capabilities for road cars, and for its millions of global gaming and virtual fans NISMO products are about to become much more of a reality.

Nissan has invested in an entirely new facility for NISMO’s operations, redeveloping a former production site to give it a new home with expanded technological capacity. The new site replaces NISMO’s prior location in Omori, Japan, and includes a larger showroom for up to eight vehicles plus a retail outlet.

Nissan has already begun introducing NISMO-badged performance versions of its road car products.

The first Nissan road car to get the NISMO treatment, the JUKE NISMO, is already on sale in Europe and Japan and will be launched in the U.S. this Spring. The 370Z NISMO made its public debut at the 2013 Chicago Auto Show in February and will be on sale globally later in 2013.

NISMO is also expected to reveal more about its future motorsport activities at the event.




6 comments:

I just hope that the Nismo motorsports will be able to make successful major changes. It sounds mysterious since there is no teaser or even photos on what kind of major changes will be.

I am excited about this. When can we get some photos?!

As usual, the american market was left behind and that i can understand why.

This is the first time when i hear about NISMO and I have no idea what is this all about. But I will find outsmiley

Nissan Juke is really nice and I like it, but I had no idea that there is even Juke Nismo. How is it?

I’m glad to read this and I’m glad for them. I like Nissan. They have nice cars.

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