If Top Speed’s test drive of the new Nissan Cube didn’t convince you about how good Nissan’s latest box car offering is, well starting today you can go down to your local dealer and try one out for yourself, who knows you may find the spacious interior, wavy headliner and wraparound rear glass to your liking. Prices start at $13,990 for the Cube 1.8 with a 6 speed manual transmission and go all the way up to $19,370 for the top of the line Cube Krōm.
The Nissan Cube is available with more than 40 individual accessories, ranging from a unique interior illumination kit featuring up to 20 colors and a “shag dash topper” to eye pleasing body kits and custom 16 inch aluminum alloy wheels, thus allowing owners to personalize their vehicles to reflect their own tastes straight from the factory.
Press release after the jump.
The all-new 2009 Nissan cube® goes on sale today at Nissan dealers nationwide, sporting an engaging asymmetrical exterior design, socially oriented lounge-style interior, a powerful and fuel-efficient 1.8-liter engine, six standard air bags, a full catalog of innovative accessories, a starting Manufacturer’s Suggested Retail Price (MSRP)* of $13,990 and one other thing – an innovative marketing campaign centered around a downloadable-content-rich “cube® Mobile Hub.”
“A vehicle as unique as the new Nissan cube® deserves an equally breakthrough launch,” said Christian Meunier, vice president, Nissan Marketing, NNA. “We envision owners using their cubes® as one of their essential mobile devices, connecting with friends, sharing music and sharing fun. It’s a natural extension to have our marketing be just as involving – giving owners and prospective buyers alike a variety of ways to interact with and learn more about this unique new vehicle.”
Access to the “cube® Mobile Hub” will be available (beginning May 15) through a shortcode or “text to” number incorporated into the traditional marketing media mix, including television, print, direct mail and interactive. Once at the Mobile Hub, users will have the opportunity to download unique content, such as wallpapers, videos, music, ringtones and a link to the nissanusa.com mobile site.
The iPhone® app, “cube® Party Roundup,” is scheduled to go live on June 15 and will be available for play in single-player and multi-player modes (up to eight friends). The personalizable, mission-based driving app sends the player around a city picking up friends, ice, music and other items before a party.
Additional levels allow the player to pick up dates, go to concerts and other activities, all the while navigating around various obstacles to complete the mission. A Facebook version of “cube Party Roundup,” where users will be able to share their progress with friends, will go live in early July.
In addition to the “cube® Mobile Hub,” customers can research information on the new cube®, read product reviews, locate local Nissan dealers and even order custom cube® t-shirts at www.NissanUSA.com/cube.
2009 Nissan cube Pricing
The dramatically styled Nissan cube® has a starting MSRP of $13,990 for the cube® 1.8 equipped with a 6-speed manual transmission. Three other models are also offered: cube® 1.8 S, priced at $14,690 with the 6-speed manual and $15,690 with the Xtronic CVT® (Continuously Variable Transmission); cube® 1.8 SL, priced at $16,790; and the cube® 1.8 Krōm specialty vehicle, priced at $19,370. Both the cube® 1.8 SL and cube® 1.8 Krōm come with standard Xtronic CVT®.
In addition, cube® is available with more than 40 individual accessories, ranging from a unique 20-color interior illumination kit and “shag dash topper” to aerodynamic body kits and custom 16-inch aluminum-alloy wheels – allowing cube® owners to personalize their vehicles to reflect their own tastes and personalities.