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Nissan ends Titan's production


Nissan will end the production of the Titan full-size pickup truck in the United States. The decision came along with Nissan’s agreement to step up mutual products supply with its U.S. partner, Chrysler LLC.

Under the deal, announced on Monday, Chrysler will provide Nissan with a full-size pickup model made at its Saltillo, Mexico, plant from 2011.

Dominique Thormann, senior vice president of Nissan North America Inc. indicated the pickup will replace the Titan. The new truck will maintain many of the attributes of the Titan but offer a wider variety of body configurations, he said.

The Japanese carmaker has been producing the Titan at its plant in Canton, Mississippi, since 2004. Last year, its sales totaled 66,000 units, down 9 pct from a year earlier, much lower than the target level of at least 100,000 units for the year.

As for the Canton plant, Nissan said last week that it will stop assembling the Quest minivan and the Infiniti QX56 luxury sport-utility vehicle to make the plant as the production hub for its light commercial vehicles in 2010.

Nissan plans to manufacture the two models at another plant.



3 comments:

I think due to the crisis large trucks like titan really does hit hard. That’s why Nissan is giving way to their new projects.

One of the reasons because of the cost of materials and labor.

Oh that was a bad news. Titan is the one competing with the Toyota Tundra and tacoma but Titan is way far better performance compared to those two competitors.

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