We have yet to see how well the new Nissan Juke will sell in the United States, but Japan is eating them up at record pace. It’s affordable, looks pretty good and offers plenty of room in a small compact crossover, all for under $20,000.
Nissan knew the Juke was going to sell, but they had imagined that it would be around 1,300 orders in the first month. Amazingly, Nissan has sold 11,000 Jukes in Japan, with over 5,296 orders in the first week alone.
The most popular color for the Juke buyers is Radiant Red and the most chosen interior color is red. Sapphire Black came in second with White Pearl in third. We would have chosen Pacific Blue, but only 2 percent did.
The Juke also appears to be a male car. Almost 20 percent of Jukes sold were to men, age 50 or over. Who said the older generation didn’t like change?
Press Release after the jump.
Nissan Motor Co., Ltd. today announced that domestic orders for the all-new Nissan JUKE have greatly exceeded company expectations. Introduced on June 9th, JUKE orders for 10,943 units received to date, about one month after its release, are more than eight times greater than the monthly target of 1,300 units.
With JUKE, Nissan ushers in a new genre of vehicles, the compact sports crossover. It combines the agility of a compact sports car with the security and toughness of an SUV. JUKE has attracted a wide range of customers with its high environmental performance that complies with the tax exemption for environmentally friendly vehicles, as well as for its affordable price range.
The most popular exterior color so far has been Radiant Red, which accounts for 29% of the total orders, while the most-chosen interior color is red, consisting of over 59%.
Following is a snapshot of the initial JUKE orders:
Buyer Age and Sex:
Under 29 11% 4%
30 - 39 15% 6%
40 - 49 14% 5%
50 - 59 19% 4%
Over 60 19% 2%
Radiant Red 29%
Sapphire Black 22%
White Pearl 15%
Dark Metal Gray 15%
Diamond Silver 10%
Meteorite Brown 9%
Pacific Blue 2%
* Interior color for 15RX
15RS interior color is Black only