The past year has seen the likes of Ferrari, McLaren, and even Aston Martin launch their own customization programs. What initially seemed like something reserved for high-end automakers apparently isn’t the case because Nissan has jumped into the picture with its own personalization program for the Juke crossover.
We’re under no illusion when we say that personalized Ferraris and McLarens are in a different league than a personalized Juke. We get that. But we’ve got really high hopes for the funky Nissan crossover, especially because we already saw what Nissan is capable of (the Juke R, anyone?) when it goes creative with the Juke. Even more exciting is the phrasing the automaker used in their press release, seemingly suggesting that "more components [are] set to be added as [the] program expands."
For now, the personalization program for the Juke includes three design packages — Style, Premium, and Exclusive — with each offering a host of unique features for customers. In addition, Nissan is offering five different color schemes, including Force Red, Glossy White, Orange Racing, Piano Black or Silver Grey, plus a host of new components, including side sills, a trunk handle, a roof spoiler, mirror caps, fog lamp rings, and yes, even some alloy wheels.
The personalization program is only limited to Europe, for now. That might be a bummer for U.S. customers, but don’t fret, as the personalization program could head across the pond eventually. At least that’s our hunch.
UPDATE 01/02/13: Nissan will be bringing the first samples of the Juke’s new Personalization Program at the Tokyo Auto Salon. That’s something to look out for if you’re interested in getting your own customized Juke crossover.
Read Nissan’s press release after the jump
ROLLE, Switzerland (December 12th, 2012)Every Nissan Juke features bold, stand out design, but now drivers can make even more of a statement with a new personalisation programme. With a huge variety of potential colour and trim combinations available, anyone can fine-tune the design of their Juke.
A suite of optional design enhancements is now accessible to both new and existing Juke owners across Europe, offering the chance to create a truly unique appearance.
Alloy wheels, mirror caps, fog lamp rings, side sills, trunk handle and the roof spoiler can each be highlighted in accent colours of Force Red, Glossy White, Orange Racing, Piano Black or Silver grey.
Customers can also choose from three new and strikingly different packages - Style, Premium and Exclusive - on which to base their design. Once selected, individuals can personalise their style even further with six different trim components in one of five colour themes.
The Juke personalisation programme meets the needs of buyers who dare to be different... And this is just the beginning. Nissan has ambitious plans to increase the design options for buyers still further and will roll out more customizable elements - including interior components - as the programme develops.