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Nissan Nismo Concept Watch


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Unlike most of the watches you have seen featured here at TopSpeed, this new Nismo watch was not inspired by a car, but it was specially developed to for drivers of Nissan Nismo cars. Even though it is just a concept for now, the new watch will connect the driver to his car, and will provide drivers with real-time biometric data.

Thanks to the new watch, the driver will have real data on the car’s average speed and fuel consumption readings, and performance data while on track.

When put into production, the watch will be offered in black, white or the flagship black and red featured on the concept. The watch’s futuristic design was inspired by the Nismo ring, and it features a simple user interface that you can control by two buttons. To make life easier, it is secured onto the driver’s wrist via a simple snap-fit mechanism.

Click past the jump to read more about the Nissan Juke Nismo.

Nissan Juke Nismo

Nissan Juke Nismo

The Juke Nismo was initially offered as a concept car at the 2011 Tokyo Auto Show, with production version to follow at the 2012 Le Mans.

Just like with all the other Nismo models, this special Juke features special elements like new front and rear bumpers, wider wings and sill side skirts, and a modified grille and tailgate spoiler to control airflow.

Under the hood, it gets a tuned-up version of its 1.6-liter direct injection turbocharged petrol engine, combined with stiffened suspension settings and new steering modifications for sportier direct handling and improved traction control.

Press Release

Nissan Nismo Concept Watch

Nissan will become the first car manufacturer to create a smartwatch designed specifically for drivers of Nissan Nismo cars. The Nissan Nismo Concept Watch will be the first smartwatch to connect a driver to the car and will provide drivers with real-time biometric data.

The watch, unveiled today ahead of its display at the Frankfurt Motor Show (10th - 22nd September 2013), is Nissan’s first step into wearable technology and epitomises its ‘fan first’ approach to performance.

The Nissan Nismo Watch will allow drivers to:

  • monitor the efficiency of their vehicle with average speed and fuel consumption readings;
  • access vehicle telematics and performance data while on track;
  • capture biometric data via a heart rate monitor;
  • connect to the car using a smartphone app via Bluetooth Low Energy;
  • receive tailored car messages from Nissan;

Gareth Dunsmore, Marketing Communications General Manager, Nissan in Europe, commented: "Wearable technology is fast becoming the next big thing and we want to take advantage of this innovative technology to make our Nismo Brand more accessible. On track, Nissan uses the latest biometric training technologies to improve the performance of our Nissan Nismo Athletes and it is this technology we want to bring to our fans to enhance their driving experience and Nismo ownership."

Earlier this year, Nissan launched the Nismo Lab - a bespoke, mobile laboratory that features the latest, advanced biometric training tools such as brainwave technology and JukeRide - a cutting-edge performance analysis tool, that captures live biometric and telematics data from the race cars and Nissan Nismo Athletes during races. Nismo’s vision is to take these digital age technologies and make them available to athletes from other disciplines and to Nissan owners through future wearable tech. Three key technologies have already identified for future development:

  • ECG (Electrocardiogram) - to measure the intervals of the R-R rhythm of the heart, and identify early fatigue;
  • EEG (Electroencephalogram) Brainwave - to monitor the drivers’ levels of concentration and emotions, and help athletes to get ‘In The Zone’;
  • Skin Temperature - to record core body temperature and hydration levels.

The Nismo Watch will also track and rate the user’s social performance across Facebook, Twitter, Pinterest and Instagram via Nissan’s proprietary Social Speed software.

Nissan Nismo Concept Watch

The sleek Nismo Watch will be available in three colours - black, white and the flagship black and red. The watch design was inspired by the Nismo ring and is reflected in a seamless, futuristic and ergonomic design. The simple user interface can be controlled by two buttons and is secured onto the driver’s wrist via a simple snap-fit mechanism.

Even the packaging will have a unique Nismo identity.

Dunsmore concluded: "We have brought the Nismo experience to life in every aspect of the watch, including its packaging, which will be made using tyres and rubber from the racetrack. As Nismo is the performance arm of Nissan, we wanted a way of integrating Nismo’s heritage in racing into this futuristic innovation."

The Nismo Watch will use a lithium battery and will be charged by micro-USB, with a battery life of over seven days under normal usage conditions.




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