Nissan “re-introduces” brake override technology in new commercial

Nissan is coming out with a new commercial about brake override technology, and if we didn’t know any better, we would have thought that this ad came six years too late.

But the truth is, with Toyota’s recent acceleration problems, plus the looming possibility that the US government may someday require all vehicles to have this technology, this commercial comes at just the right time.

Not that it should matter for Nissan owners because they’ve had this technology on their cars since 2004, but the fact that Nissan came out with this ad at this time stresses the growing importance of having brake override technology, something that other brands are now beginning to put in their cars.

And really, we don’t have a clue why other automakers took this long to adapt to this system. The whole concept, in itself, is pretty simple and above all else, practical for today’s vehicles. Brake override technology, in a nutshell, allows the car’s brake pedal to override the accelerator in times of emergency. Simple enough, right?

It may not be as fun to use if you’re driving a high-powered sports car, but for a car you use for everyday driving, it makes all the sense in the world. So, yeah, props for Nissan for having this technology around for six years. And major kudos too for having Iron Man – Robert Downey Jr. – refer to the car brand as ‘we’.

And we thought he was all about the Audis.