After hitting Porsche below the belt a few days ago with their controversial advertising stunt, Nissan decided that they weren’t quite finished expressing themselves. Their most recent scathing attack was aimed at their more stable competition, the Audi TT .
With cut throat competition in the sports coupe segment, Nissan has embarked on a serious marketing strategy of winning new European converts. This goal was evident in London, where the Japanese company took an Audi TTS bearing the slogan "More expensive, slower and less powerful than a Nissan 370Z " around the streets of London.
Adding salt to the wound, the branded Audi TT was trailed by another branded Porsche Cayman with the words "I dream of being as fast as a Nissan 370Z". Talk about being aggressive!
With Nissan’s changing fortunes, the company has been churning award winning vehicles, challenging even the top tier. The company has launched a series of media campaigns highlighting the fact that both sports cars are better in terms of performance yet cost less than their equivalent European rivals. According to Nissan’s marketing director, these campaigns are targeted to alter the perception that only German sports cars are the benchmarks for measuring performance and quality.
With all this rooftop declaration, we are sure you would be interested in the performance of the 370Z in relation to the German trio, so we have included a picture that displays these specs, courtesy of Nissan. Enjoy!