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  If Nissan was worried about the turnout for its recent GT-R Bolt Gold eBay auction, the amount the auction raised should quell all of those fears. At the end of the auction, which included the one-off ’Bolt Gold’ Nissan GT-R, a total of $193,191 was raised. That’s an impressive haul if you ask us. More importantly, all of the proceeds from the auction will be handed over to the Usain Bolt Foundation — a charitable organization founded by the Olympic star — in the hopes of providing educational and cultural opportunities for children and young people in the athlete’s home country, Jamaica. In addition to the Golden Godzilla, the auction also featured signed memorabilia from Bolt himself, including racing helmets, fire-proof suits, driving boots, and even t-shirts the man himself wore during a recent visit to Nissan’s test track in Japan. As for the winning bidder of the Bolt Gold GT-R, it’s probably best to temper his excitement a little bit because the car won’t be delivered to his waiting arms until March 2013. .
14 comments: Nissan’s "Bolt Gold" eBay Auction Raises $193,191 publicity move or not, they did it and other big car manufacturers didn’t. so nissan - 1 : 0 - other manufacturers.
as appreciable nissan’s move is, it is all a publicity move. a very good one and with a very positive outcome, but a publicity move nevertheless.
by associating himself to this car and by donating all those money, Bolt proves that he cares for the youth in his home country.
there will be lots of happy people: the buyer, for the one-of-a-kind car, and all of those kids receiving help from the Bolt Foundation.
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Posted on
12.6.2012 @ 17:07