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Nissan uses old RC cars trick for the new Sentra SE-R commercial


 
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Looks can indeed be deceiving and if you watch this new Nissan Canada commercial for the Sentra SE-R, you would think that the cars that were used during filming were actual Nissan vehicles.

Ok, that last statement isn’t entirely true and only somebody with a warped sense of dimensions would think that the car used in the ad is a real Sentra SE-R. Memo to you buddy: those are 1/10th scale RC models of the Sentra SE-R.

The more you watch the ad though, the more those cars begin to look like the real thing. Then again, Nissan isn’t exactly a neophyte when it comes to making commercials using RC vehicles so we shouldn’t at all be surprised that they dusted off an old marketing trick to promote their new Sentra SE-R.

If it works, it works. We shouldn’t be blaming Nissan for not coming out with something new to attract our attention. Rather, we should be blaming ourselves for continuing to enjoy something these guys have already done before. And to be honest, we can’t get enough of the commercial.


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14 comments: Nissan uses old RC cars trick for the new Sentra SE-R (...)


james_patron (342)
Posted on
04.7.2010 @ 23:15
Lol. That was a fun clip by the way. The first shot did seem a little bit weird but you wouldn’t guess that it’s an RC car at first. Well, maybe when you get to observe the tires, that’s when you have to ask either “is it an RC car” or “does it really have crappy tires”? Lol. The shots were amazing specially the first drift that the car made. Pretty amazing.

Jared_smith (462)
Posted on
04.7.2010 @ 22:55
Scion TC is a FF Car, they just convert it to RWD for drifting. It’s just the same as the sentra. If your team chooses it for drift then they have to be converted into RWD layout. Drifting a RWD is not that has as drifting an FF.

Dennissonmiller (428)
Posted on
04.7.2010 @ 22:46
I doubt that sentra are FF layouts. Let’s just hope that nissan made an RWD version to compete with Scion TC

Reggiejonson (329)
Posted on
04.7.2010 @ 22:39
That one is new! This is a good ads innovation from nissan. It seems to me that the new sentra SE-R is can be used as Drift car.

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