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Nissan uses old RC cars trick for the new Sentra SE-R commercial

Looks can indeed be deceiving and if you watch this new Nissan Canada commercial for the Sentra SE-R , you would think that the cars that were used during filming were actual Nissan vehicles.

Ok, that last statement isn’t entirely true and only somebody with a warped sense of dimensions would think that the car used in the ad is a real Sentra SE-R. Memo to you buddy: those are 1/10th scale RC models of the Sentra SE-R.

The more you watch the ad though, the more those cars begin to look like the real thing. Then again, Nissan isn’t exactly a neophyte when it comes to making commercials using RC vehicles so we shouldn’t at all be surprised that they dusted off an old marketing trick to promote their new Sentra SE-R.

If it works, it works. We shouldn’t be blaming Nissan for not coming out with something new to attract our attention. Rather, we should be blaming ourselves for continuing to enjoy something these guys have already done before. And to be honest, we can’t get enough of the commercial.

Source: Nissan



14 comments:

Well, Nissan Sentra is not a typical sportscar so we couldn’t expect that it has an impressive speed performance. And I guess that’s the reason why they haven’t made any future production for this vehicle. 

I think I haven’t heard any future plan for this model. Well, the car has an impressive styling and performance. I wonder on what can the Honda Civic have to say on this car?

Nissan is a really wonderful maker of Sedan. They simply give a beautiful result in each
car. On the video, I like the way they used a small car for it emphasizes the main performance
of a car.

On the serious note, I think American agencies doesn’t make good commercial like this. And I guess it would be more cooler if they make it more realistic and more creative!

If they incorporate essential features from the get-go, then the conversion costs would be minimal and a lot more departments would be interested.

I’m glad Nissan is thinking specifically about ambulances - I just hope they will consult with experienced Paramedics, EMTs and drivers from many locations before finalizing the design.

If they incorporate essential features (e.g., heavy-duty electrical system, hoseable rear compartment, etc.) from the get-go, then the conversion costs would be minimal and a lot more departments would be interested.

I’m glad Nissan is thinking specifically about ambulances - I just hope they will consult with experienced Paramedics, EMTs and drivers from many locations before finalizing the design.

It’s not that much effective better if they do it on the real car.

Yes, it was an old trick of auto industry but yet it’s an effective way of promoting.

Lol. That was a fun clip by the way. The first shot did seem a little bit weird but you wouldn’t guess that it’s an RC car at first. Well, maybe when you get to observe the tires, that’s when you have to ask either “is it an RC car” or “does it really have crappy tires”? Lol. The shots were amazing specially the first drift that the car made. Pretty amazing.

Scion TC is a FF Car, they just convert it to RWD for drifting. It’s just the same as the sentra. If your team chooses it for drift then they have to be converted into RWD layout. Drifting a RWD is not that has as drifting an FF.

I doubt that sentra are FF layouts. Let’s just hope that nissan made an RWD version to compete with Scion TC

That one is new! This is a good ads innovation from nissan. It seems to me that the new sentra SE-R is can be used as Drift car.

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